The COVID-19 pandemic has forced kids to stay at home, which has increased their ‘screen time’. As online classes become the new normal, many startups operating in the edtech space are changing the idea of education by replacing traditional classroom learning with innovative products. In this scenario, Play Shifu, which uses Augmented Reality (AR) to provide educational games for kids, has seen a phenomenal growth since the lockdown began. Between March and July this year, the startup witnessed 300 percent surge in demand for its smart toys, and the educational toys category saw a 75 percent growth.
