The COVID-19 pandemic has been unprecedented and historic in many ways. From the vast expanse of the countries it has affected, its overtly contagious spread, its impartiality to any race to its oblivion to any climate: this epidemic has resulted in overburdened healthcare systems, mass unemployment, severe economic distress, mass lockdowns and governments scrambling to mitigate and dampen the impact on its citizens. The sheer magnitude of COVID-19 has skewed consumer priorities, perceptions and practices — with consumers experiencing the impact of this crisis very personally owing to lockdowns, changes in lifestyle and missing pieces of their daily routines. With the crisis now stretched, and re-opening of economy resulting in newer waves of infection; consumers no longer regard this as a temporary anomaly. Most importantly, the uncertainty now and of future would most likely have lasting behavioral impact.
