Tectonic Shifts in the Toy Industry…
Just like in most industries, the USD 90 Billion global Toy Industry is also going through a tectonic shift, both technologically and culturally. Historically, we have seen children play with physical toys in the early and formative years, graduating to video and online games in the early teens. Importance of playing with tactical, physical and 3D objects and experiences, especially in the formative years of a child is of key importance in a child’s development as highlighted in many neurological and pediatric studies over the years. For most parents who have gone through these phases, we have seen how our little ones have graduated from playing with physical toys like MEGABLOK and LEGO, to playing FIFA on Xbox and eventually graduating to PUBG, Fortnight and other online games in the tweens and teens.
