In March 2018, as we prepared to roll out our maiden fund, we carried out an intensive thesis exercise. Mapping over ten thousand companies in the Indian start-up landscape, I ran through all the names and solutions with an analyst, as we captured trends, and areas of high activity, even while we were looking for problem statements that offered a large TAM. Somewhere in the middle of the search, we came upon Entropik, which piqued our interest. A start-up that was using brainwave mapping and AI to understand a consumer’s emotional responses to digital and visual cues. These were the sort of deeptech start-ups that we had wanted to invest in, disrupting traditional methods and enterprises. A few meetings and diligence calls later, Entropik had become the first portfolio company in the Bharat Innovation Fund.
