The growing use of internet learning apps and dedicated tablets among younger kids has increased parental concerns about kids increasing more and more time glued to screens with little to no physical activity or interaction with the real world. Around the world, technology companies have released tools to limit the screen time among children and young adults, but the concerns for Indian parents is not that children are using devices more frequently, but that after a point it becomes a passive exercise — replace textbooks with an iPad.
Various augmented reality apps have looked to replicate the success of Pokemon Go and Sharks In The Park for edtech. The goal is to get kids to interact with real objects and combine this learning with smartphone or tablet apps with augmented reality features. Bengaluru-based PlayShifu brings this AR solution to life for Indian kids, with a focus on learning aids for science and technology.