On an overcast day in Goa, a young boy is wandering around a pristine landscape. Closely following him is an energetic pug—sounds familiar? If you watched television in the 2000s, chances are that you instantly remembered the iconic Hutch advertisement. That’s the power of effective brand building. With the penetration of digital technology, marketers today are on the lookout for ways to capture audience attention as well as gauge user’s emotional response instead of relying on chance. This is where Entropik comes into the picture. It helps businesses understand consumer preferences and how to drive customer-centric experiences.
