From streamlining various enterprise processes to helping in deciding the recipes in the kitchen, artificial intelligence and machine learning are being largely explored. However, there is this one startup that is occupying a unique space of EmotionAI. Founded in 2016, this might be the only startup exploring this avenue in India.
We are talking about the Bengaluru-based Entropik Tech, that is helping brands to measure the cognitive and emotional response of consumers towards product experiences and optimising these experiences to resonate emotionally with the consumer. The team believes that people rely on emotions more than anything else to make their purchase decisions, and are therefore exploring the power of AI to tap into the emotional perspective of customers.
