Describing what triggers consumers’ buying decisions, world-renowned entrepreneur, and American author Seth Godin, famously said, “People do not buy goods & services. They buy relations, stories, and magic.”
Looking at how consumers are increasingly swayed by the emotive aspects of a marketing campaign, Godin’s words seem to hold good. Just look around and observe, how many times do we, as consumers, really come across an ad on TV, a product package on a supermarket shelf, or an overhead billboard — that really is an absolute head-turner? So appealing that we care to give it a second look? Not quite as often.
